Fusing creativity, strategy, and craft to etch brands into hearts and minds.
Who I’ve done it for:
Innovien Solutions
The Ryl Company
TGI Fridays
Morgan Wallen
Bank Roll Coffee
Marathon Petroleum
SZND Spices
Chris Young
Chaos Atlanta
Projects may be protected by NDA agreements. If the project is locked, please ask me for the password to privately view the work.
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What I do:
Develop social media strategies, content calendars, and double-tap-worthy content.
Create, curate, and publish social media content that is posted organically yet performs like paid media.
Tap into advanced social listening tools and leverage native platform features to gather authentic insights that capitalize on real-time trends.
Leverage analytics, conversation analysis, and sentiment tracking to quantify content performance and adapt strategies.
Engage, cultivate, uplift, and define community management.
Team with diverse influential clients, playing by their rules, bending some of them– and breaking none.
I am the outcome of a union between a creatively inclined Liberal and an analytically oriented Conservative. My heritage is a blend of Northern Italiano with the American South. I grew up in the foothills of North Carolina, sprinkled with diverse perspectives and unusual influences. Despite its misleading name, my hometown, Rutherford College, is not a college. While I enjoy many things, I find a particular pleasure in helping brands leave indelible marks in hearts and minds. I also love dogs, especially my own.
Who am I: